Gal Zauberman, newly named as the Joseph F. Cullman 3rd Professor of Marketing, studies consumer judgment and decision making, time in decisions, financial decision making, and experiences and well-being.
Zauberman has published articles in leading marketing and psychology journals on topics that include factors that affect individuals’ evaluations, preferences, and choices, with specific interest in the role of time in decisions and experiences. He recently began investigating the role of photography in experiences.
Zauberman performed undergraduate work at Tel-Aviv University (Israel) before receiving a B.A. from the University of North Carolina-Chapel Hill. He earned his Ph.D. in marketing from the Fuqua School of Business at Duke University. Zauberman began his academic career at the Fuqua School of Business, and then held faculty positions at the Kenan-Flagler Business School at the University of North Carolina, the Booth School of Business at the University of Chicago, and the Wharton School at the University of Pennsylvania. In 2015, he joined the Yale faculty as a professor of marketing.
Zauberman has won numerous awards, including the William O’Dell and the Paul Green best paper awards, and the 2007 Early Career Award for Distinguished Contributions to Consumer Psychology. His research has received international media coverage, including from The New York Times and Scientific American, among other publications.