Holiday retail: U-M experts can comment

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University of Michigan faculty are available for interviews on where the retail industry is heading this year.

Puneet Manchanda, professor of marketing, is an expert on marketing strategy problems in social media and the pharmaceutical, high-tech, gaming and insurance industries.

Contact: 734-358-7168,

Florian Schaub, assistant professor of information, can address how consumers can protect themselves should a holiday data breach occur, as has been the case in recent years when the volume of credit card transactions has increased. His research on privacy, human-computer interaction, mobile and ubiquitous computing, and the Internet of Things includes a recent study on consumer response to the Equifax breach.

Contact: 734-764-5607,, @floschaub

Scott Rick is an associate professor of marketing. His research focuses on understanding the emotional causes and consequences of consumer financial decision-making. He is particularly interested in understanding the behavior of extreme “tightwads” and “spendthrifts.”

Contact: 713-252-5654,

Shalena Srna is an assistant professor of marketing. Her research interests include judgment and decision-making, consumer perceptions, consumer motivation and performance.

Contact: 734-647-4727,

Joline Uichanco is an assistant professor of technology and operations. Her research includes studying how retailers using an omnichannel model that combines physical and online stores can use her algorithms to make better decisions on issues such as inventory, pricing and shipping.

Contact: 734-936-7821,

Author: Admin