UH statewide media campaign hopes to ʻIgnite the Fire Within’

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The University of Hawaiʻi is launching a new statewide media campaign, “We have the spark, ignite the fire within,� reminding Hawaiʻi that there is a place for everyone in the 10-campus UH system. Research has shown that the best way to improve quality of life and socioeconomic status is through higher education.

The TV and digital spots showcase current UH students transitioning from high school to UH where they ignite their passion and prepare for the future.

Many Hawaiʻi residents donʻt realize the wide array of options available at the 10 UH campuses ranging from trades to doctoral programs. The University of Hawaiʻi consists of seven community colleges, three four-year schools and six learning centers with locations on Hawaiʻiʻs six major islands with online courses and degrees. The ad campaign also includes statewide radio and social media components. It begins the week of October 14, and runs through spring 2020. The campaign was produced by local production company Kai Media.

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